“So many insights and valuable lessons – loved the case studies to really bring things to life.” – Georgia G.

It’s no secret that the overwhelming majority of companies globally that have attempted to transform have failed. And rarely for lack of funding.

Many companies think that all it takes to transform is to implement Agile. Others think it’s all about introducing modern product management. But readers of SVPG content know that transforming to the product model means much more than this.

And this degree of change is never easy. One CEO described the experience of transforming as “changing from driving on the left side of the road to the right – but gradually.”

Yet some companies do manage to transform, and their customers, employees, and shareholders have benefited dramatically from their new abilities.

The purpose of this workshop, and the upcoming book TRANSFORMED, is to share what we have learned over the past twenty years of helping companies transform to the product model.

Upcoming Public Workshops

TRANSFORMED  is currently available in a 1 day or, for select workshops, a 3 day format:

If you are a company executive or product leader that wants to learn about what it means to transform your company to the product operating model, then just Day 1: TRANSFORMED would be right for you. Just be aware that while we describe each of the critical product model competencies and concepts, and discuss several real examples of successful transformation, we do not go into detail on how to actually implement these concepts in your company. That is what is covered in the following two days or in our INSPIRED and EMPOWERED workshops and books.

If you are a product person – either a product leader, product manager, product designer, product engineer, or product ops – and you want to not just learn about transformation, but you also need to learn about the details of implementing strong product teams, product vision, product strategy, and product discovery, then you should attend the full TRANSFORMED 3 DAY session.

TRANSFORMED DAY 1:

TRANSFORMED DAY 1 is for anyone that wants to learn about the product operating model. This includes product people, company executives, and company stakeholders.

The purpose of DAY 1 is to provide a comprehensive look at what’s involved in a transformation to the product operating model. Here are the specific questions we’ll be covering:

  • what is the product operating model, and what does it really mean to transform?
  • can you provide several examples of successful transformation, from companies like ours?
  • what can a company do once they’ve transformed that they couldn’t do before?
  • what are the new product model competencies that we will need?
  • what are the new product model concepts that we will need to learn?
  • how do we assess our organization and create a plan to transform?
  • what are the tools and techniques for adopting and managing the required changes?
  • what objections should we expect, and how are they best addressed?
  • are there people that can help us through this transformation?

The day is designed around several detailed case studies. The transformation case studies are intended to show you what is required to transform, and that it is indeed possible to successfully move to the product model, and the innovation case studies are intended to show you what a company that has transformed is now capable of.

TRANSFORMED DAY 2 and DAY 3 (available for select workshops):

TRANSFORMED DAY 2 and DAY 3 are aimed at product people: product leaders, product managers, product designers, product engineers, and product ops.

The focus of TRANSFORMED DAY 2 is the strategic context. We double-click on product vision, team topology, product strategy and team objectives, and provide case studies of the strategic context in action.

The focus of TRANSFORMED DAY 3 is product discovery. We double-click on the principles and techniques of effective product discovery. We’ll discuss how empowered product teams determine what they need to build in order to deliver business results. We’ll discuss the techniques that product teams use to discover and deliver disruptive products, including how to tackle the major risks of value, usability, feasibility and viability, and how to use both qualitative and quantitative methods to address those risks.